During my career I had the opportunity to work with a lot o people and companies.
Here some of them: Regione Lombardia ↗, Republic and Canton of Ticino ↗, Fastweb ↗, Flos ↗, Poste Italiane ↗, Sky ↗, SNAM ↗, SUPSI ↗, Berlin Packaging ↗, Atlantia ↗, CRIF ↗, Lenovo ↗, Silversea cruises ↗, Planter ↗, Cornerstone ↗ just to mention a few.
Research and Strategy
What I enjoy most about my work is that it starts with questions. Asking, observing, listening — because you can design meaningful experiences only when you deeply understand the people you're designing for: their context, their habits, their expectations.
Exploration is not just a phase — it’s a mindset, and a requirement for valuable, lasting projects.
Experience Design
For me, design is about turning insights into ideas — and ideas into reality.
I’ve had the chance to work with many companies, but more importantly, to create products and services that make people’s lives a little easier.
Knowing that someone might enjoy something I helped bring to life is incredibly rewarding — but it also comes with a strong sense of responsibility and awareness of the possible impact.
Leadership and Mentoring
Over the years, I’ve had the chance to work alongside incredible designers.
A meaningful part of my job has been to challenge them, support them, and help them grow in their own path. Mentoring, for me, is never one-sided — it’s an exchange. Their questions, doubts, and perspectives constantly push me to reflect, rethink, and become a better designer myself.
A meaningful part of my job has been to challenge them, support them, and help them grow in their own path. Mentoring, for me, is never one-sided — it’s an exchange. Their questions, doubts, and perspectives constantly push me to reflect, rethink, and become a better designer myself.
Teaching
Teaching is always a great opportunity for me to reflect.
First, through dialogue with students — their way of seeing and interpreting things often challenges mine.
But more than anything, it’s a chance to revisit and test the ideas I share. Putting my thoughts into words forces clarity. It’s how I refine what I believe, and how I grow as a professional, getting closer and closer to the core of the practice.
Digital Crafting
Design calls for thinking — but also for making.
It starts with analysis, yes. But ideas matter more when they take shape. When they become real.
Especially in the digital space, where code is a powerful and democratic tool — anyone can build.
For example, I wrote the code for this website myself.
It starts with analysis, yes. But ideas matter more when they take shape. When they become real.
Especially in the digital space, where code is a powerful and democratic tool — anyone can build.
For example, I wrote the code for this website myself.
