Research and Strategy
Over the years, I’ve worked with companies across telecom, fintech, public institutions, entertainment, education, furniture, and tech. Different contexts, different goals — but sharing the same question: how can we create something that lasts?
I’ve learned that lasting experiences come from clarity. They’re not just the result of creative output, but of strategic thinking combined with deep and broad understanding.
What I enjoy most about my work is that it starts with questions. Asking, observing, listening — because clarity only comes when you deeply understand the people you're designing for: their context, their habits, their expectations. Exploration is not just a phase — it’s a mindset, and a requirement for valuable, lasting work.
With this approach, I led the project team that helped Silversea Cruises uncover why people love their product — and how to build on that. I also supported Flos in shaping a long-term strategy for communication and positioning.
Regione Lombardia
Co-design | Envisioning | Co-creration
Flos
Strategic design | Envisioning
Experience Design
I’ve had the chance to contribute to the success of many companies — but more importantly, to offer people products and services that make their lives easier, and maybe even better.
With Fastweb, I worked on the design and release of a new internet experience for consumers.
I helped shape and launch Planter, an innovative app for building and managing plant-based meal plans.
I led design teams that supported the creation of the Design System for the Republic and Canton of Ticino, or that helped define new perspectives and directions for Lenovo.
I also supported Regione Lombardia in delivering co-design and envisioning sessions to help small mountain communities face the challenges of climate change.
Republic and Canton of Ticino
Design System | Product Design
Fastweb
Product Design | Experience Design
Sky
Experience Design
SUPSI
Product Design
Lenovo
Product Design | Experience Design
Cornerstone On Demand
Design System | Product Design
Leadership and Mentoring
Over the years, I’ve had the chance to work alongside incredible designers.
A meaningful part of my job has been to challenge them, support them, and help them grow in their own path. Mentoring, for me, is never one-sided — it’s an exchange. Their questions, doubts, and perspectives constantly push me to reflect, rethink, and become a better designer myself.
A meaningful part of my job has been to challenge them, support them, and help them grow in their own path. Mentoring, for me, is never one-sided — it’s an exchange. Their questions, doubts, and perspectives constantly push me to reflect, rethink, and become a better designer myself.
Teaching
Teaching is always a great opportunity for me to reflect.
First, through dialogue with students — their way of seeing and interpreting things often challenges mine.
But more than anything, it’s a chance to revisit and test the ideas I share. Putting my thoughts into words forces clarity. It’s how I refine what I believe, and how I grow as a professional, getting closer and closer to the core of the practice.
Digital Crafting
Design calls for thinking — but also for making.
It starts with analysis, yes. But ideas matter more when they take shape. When they become real.
Especially in the digital space, where code is a powerful and democratic tool — anyone can build.
For example, I wrote the code for this website myself.
It starts with analysis, yes. But ideas matter more when they take shape. When they become real.
Especially in the digital space, where code is a powerful and democratic tool — anyone can build.
For example, I wrote the code for this website myself.
Covid-19 Data
Realtime Italian Covid data tracker
Enrico Tedoldi
Web design and development