Planter is an innovative startup launched by two well-known Italian influencers: Cucina Botanica and Dr. Silvia Goggi. Their vision was to create an app that helps people build plant-based meal plans while maintaining a healthy, balanced diet — and offering constant inspiration with new recipes. We helped them to turn that idea into a fully functional product.
We shaped the brand, crafted its visual language, designed the app’s structure and core flows, and engineered its main functionalities. More than 35k people were surveyed to validate assumptions and inform key design decisions.
The final delivery included the full app design, the brand identity, and a companion marketing website.
— Stats
200+
single screens designed
35k +
surveyed people
30k
subscriptions in the first week
— Activities
Brand design, Strategic Design, Quantitative research, User stories, Product design, Journey mapping, User flows, Information Architecture, Priority mapping