Profile

I guided teams through complex design challenges across diverse industries – Telecommunication, Pharma, Travelling, Edu-tech, Consumer Tech, Public Institutions – fostering a culture of continuous improvement and design thinking.
My role involved partnering with clients throughout their journey, from strategic service definition to detailed product design and delivery. I particularly valued mentoring junior designers, helping them develop both craft skills and strategic thinking while building their confidence in client-facing situations.

I maintained direct client relationships while orchestrating project delivery and team coordination. I proactively identified potential challenges and structured work to ensure valuable outcomes for clients.
My approach balanced hands-on design execution with strategic oversight, always keeping the team engaged and aligned with project goals. A significant part of my role involved mentoring junior designers, sharing knowledge about design processes, client communication, and helping them grow their problem-solving capabilities in real project contexts.

My work involved facilitating workshops, developing user stories, and crafting impactful experiences through wireframes, user flows, and prototypes. In each project, my goal was to understand how systems work and how design can create thoughtful, user-centered solutions balancing functional requirements and meaningful experiences.

I was responsible for the definition of user requirements and the development of digital channels, events, and research projects.

I designed and developed the Master's website, creating custom WordPress plugins that enabled student profile creation and provided the Master Board with tools for grade publishing and library management. Additionally, I developed the program's complete brand identity, including logos, guidelines, and communication assets. I also contributed to the social communication strategy, which successfully doubled the follower base over two years.

I conducted research about the definition and the economical value of the Service Design discipline in Italy. Additionally, I’ve been an assistant professor guiding the students of the Product Service System Design course through their final synthesis class.