For me, design is about turning insights into ideas — and ideas into reality.
I’ve had the chance to work with many companies, but more importantly, to create products and services that make people’s lives a little easier.
Knowing that someone might enjoy something I helped bring to life is incredibly rewarding — but it also comes with a strong sense of responsibility and awareness of the possible impact.
Fastweb, a major Italian telecommunications provider delivering fiber connectivity to millions of users across Italy, wanted to differentiate in the commoditized home internet market. Their vision was to transform the router from invisible infrastructure to interactive home assistant. The challenge involved seamlessly integrating Amazon’s Alexa capabilities while maintaining Fastweb’s service ecosystem, creating new value beyond basic connectivity, and designing for both tech-savvy early adopters and mainstream users.
I worked on the new software experience, creating a cohesive ecosystem fully integrated and coherent with the hardware. The project involved designing the Internet Hub and network extender with integrated Alexa capabilities, creating 30+ custom voice interactions specific to connectivity and home management, and redesigning the existing Fastweb app to incorporate new features while maintaining familiarity. Working with the team, we developed 5 new customer journeys bridging voice and visual interfaces, ensuring seamless embedding of Amazon’s interaction patterns while preserving Fastweb’s identity.
Our solution earned recognition with an iF Design Award, validating both our design and our strategy. The product successfully helped Fastweb strengthening its position as an innovation leader in the Italian telecom market, moving beyond competing on speed and price to competing on experience.
The project delivered a complete ecosystem: one Internet Hub and one network extender with Alexa integration, 30+ custom voice interactions, updated Fastweb app with 4 new integrated functionalities, and 5 new customer journeys. Voice interaction proved to be more than just another channel—it fundamentally changes how users conceptualize and interact with services, dissolving the boundary between physical product and digital service.
Planter is an innovative startup launched by two well-known Italian influencers: Cucina Botanica and Dr. Silvia Goggi. Their vision was to create an app that helps people build plant-based meal plans while maintaining a healthy, balanced diet — and offering constant inspiration with new recipes. We helped them to turn that idea into a fully functional product.
We shaped the brand, crafted its visual language, designed the app’s structure and core flows, and engineered its main functionalities. More than 35k people were surveyed to validate assumptions and inform key design decisions.
The final delivery included the full app design, the brand identity, and a companion marketing website.
